Freitag
Enhance repair program and customer experience
FREITAG is internationally known for its ecological materials, innovative products, and solid brand culture. As its unique positioning in the market, it has significant loyal customer base such as repeated purchasers and heavy users of bags. From our research, found there is lack of support and benefits for the loyal customers. Spotted point was specially on a repair process. This finding brought us to find an opportunity in a new CRM process between customers and workers.
First we conducted general research to understand company vision and goals, then analyzed general customer journeys on multichannel. Next we scrutinized the repair experiences and mapped opportunities on. These helped us to clarify our strategy 1. New CRM system for repair service / 2. New recycle program.
HIT-B is a wearable device which helps to prevent back injury while exercise, specifically for middle-age women with postural issues. With the guidance of 5 sensors of device and mobile application, they can do right postural training even without a personal trainer.
HIT-B Product & Service
Service design for Local community platform (App)
Vieni a Galla
Vieni a Galla means ‘Come to the stage’ in Italian. As its name, our service is a collaborative service that holds open events in underused spaces through a collective usage of common resources. This service helps people who want to organize an activity or an event offering plan organization, locations, equipments, permissions and promotions creating also a relationship with possible participants, partners and sponsors.
